by Arkady Petrov
RIO DE JANEIRO, BRAZIL – President Jair Bolsonaro has decided to veto an promoting crusade of Banco do Brasil (BB) starring black, tattooed youngsters donning rings. in the solid, there's a girl with shaved and dyed hair in addition to a transsexual.
The crusade, marked with the aid of racial and sexual diversity, become aimed toward younger audiences which the bank seeks to attract. however, the buddyácio do Planalto overthrew the initiative and the director chargeable for the campaign may be pushed aside.
Bolsonaro sought the president of BB, Rubens Novaes, stressful that the industrial be taken down, aired because the beginning of the month. The reason behind the president's discontent become not said.
moreover taking the business off the air, the president of the institution met a further request from Bolsonaro: to exonerate the director of conversation and marketing of Banco do Brasil, Delano Valentim.
He went on holiday on the 14th, when the business ceased to be aired and, based on Rubens Novaes, will no longer return to take office.
"President Bolsonaro and that i agreed that the business should still be removed. The director stepping down was a consensual decision", Rubens Novaes told O Globo newspaper, which at the beginning reported the case, later demonstrated by the financial institution.
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